London Southside Chamber of Commerce

Phone: 020 8677 6719

Richer Sounds PLC

Sector Retail
Specialisms Hi Fi retailer
Contact Fernando Goncalves
Address London Bridge Store 100 Tooley Street London, SE1 2TH United Kingdom
Work 0333 900 0021

Richer Sounds is an unlisted PLC 100% owned by Julian Richer, the founder and managing director of the company. We are a retailer and e-tailer of hi-fi, home cinema and TV equipment with the emphasis on value for money and we try to give good customer service.

Richer Sounds is an unlisted PLC 100% owned by Julian Richer, the founder and managing director of the company. We are a retailer and e-tailer of hi-fi, home cinema and TV equipment with the emphasis on value for money and we try to give good customer service. Proud to support our British economy Unlike certain internet giants we're a British company, paying British taxes, proud to be supporting the British economy and High Street (with a warehouse in Manchester, not Jersey or Luxembourg!). We're no.2 and proud of it At Richer Sounds we keep our stores small and costs down so that our prices are kept to the absolute minimum. And as the UK's 2nd biggest dedicated retailer of AV equipment we do our utmost to try a lot harder, too, using our massive buying power and specialist knowledge to ensure you always get an amazing deal. History Julian began at the age of 14 by buying and selling hi-fi separates while still at school. By the age of 17 he had three people working for him and in 1978, aged 19, the company formally began trading when Julian opened his first shop at London Bridge, with the help of the late Vic Odden, the photography retailer. For the past 20+ years this store has been featured in the Guinness Book of Records for the highest sales per square foot of any retail outlet in the world - which of course, is thanks to you! Now We now trade from 53 stores, with 10 in London alone, and are the biggest hi-fi retailer in the country. As a privately owned company, we have no plans to expand quickly. Our intention is to go for controlled growth in an orderly and profitable manner. Changes Historically, we have been known for selling budget audio equipment in a 'pile it high and sell it cheap' fashion, but in recent years we've responded to a shift in the electronics retail market and expanded our range from the purely audio to encompass plasma and LCD TVs. In a similar vein, 2007/8 saw us launch ranges of audiophile hi-fi, multi-room and high-end home cinema separates. The majority of our stores are also now equipped with a home-styled demonstration room where you can experience high quality sound and vision or your choice of separates in comfort. Lastly, 2010/2011 saw the wider introduction of wireless streaming products, 3D and Internet TV technology and we have put these at the forefront of our business. An installation service has also been developed, covering home quotations, wall-mounting TVs and building complete home theatre rooms for our customers. As part of this process we've had a corporate rebrand, which involved not only redesigning our logo and literature, but also a huge ongoing programme of facelifts (both inside and out), expansions and relocations of our stores. Saving you money Our stores are generally on the periphery of main shopping areas, which means that we spend less on our premises. We also buy in large quantities, and the strong relationships we have built up with our suppliers over 30 years allow us to negotiate extra savings. These strategies mean that our stores are brimming with hi-fi, home cinema and TV deals as we pass these savings on to you! We monitor and react to the competition's prices on a daily basis. Please feel free to check around - in the unlikely event that you find any of our hardware cheaper anywhere else (in-store and on-line*) we'll beat any lower price by up to £100 - this applies up to 7 days after purchase. All that we ask is the hardware you are interested in is brand new, in stock and that the lower price is being offered by an authorised dealer. *Delivery charge added if mail order offer only. Our Philosophy Richer Sounds' core philosophy can be summed up by the motto "Biggest Brands, Best Prices, Expert Advice", which is emblazoned on every shop front and featured in all ads and in-store literature. Sales staff are chosen on the criteria of enthusiasm and friendliness, rather than good looks or skill in hard sales techniques. We like to think that our colleagues are some of the most experienced in the industry, so please pay us a visit - have a coffee, a demonstration and allow us to offer as much advice as you need. We believe in providing a non-intimidating atmosphere, one in which we work with you to ensure that you get the desired results from your choices. We insist on changing items you are not happy with, or offering you a refund if you wish. This applies up to 7 days after purchase. Julian Richer encourages everyone (customers and employees) to shape the shopping experience by asking for their feedback, both positive and negative. Each store provides freepost cards that get sent directly to him. Shoppers get to rate their visit via a questionnaire attached to every receipt, and Julian responds personally to any negative feedback. We also have a suggestion scheme in which colleagues are strongly encouraged to participate to help shape our company. It is widely acknowledged as one of the most successful in terms of the number of suggestions received per employee and has gone on to become the model for many other businesses, including the Halifax bank and Asda supermarkets. It has also been cited by academics as an example of a good idea system, most notably Dr Alan G Robinson of the Isenberg School of Management, University of Massachusetts Amherst, in his paper 'How the Best Managers and Organisations Tap the Ideas of their Front Line People.' Julian and Richer Sounds have also been mentioned in many business books. Our Credentials The company has also received recognition from Business in the Community for its contributions to charity. Richer Sounds currently funnels 15% of its profits into charitable organisations, making it one of the most generous donators (in percentage terms) of any company in the UK. In 2002, Richer Sounds was judged as the best British-owned company to work for by the Sunday Times. It has also been recognised by the government-backed Investors in People scheme. Our 5 year supercare guarantee has been commended by publications such as The Independent and The Guardian. We are delighted to announce that Which? have awarded us their prestigious 'Best Retailer' award for 2010 and also 'Best High Street Retailer' for 2011. For further information click here. Richer Sounds are proud to receive these awards as companies cannot nominate themselves; Which? draws up its shortlist directly from their independent customer satisfaction surveys. We scored five stars out of five for both the quality of our customer service and our competitive prices both years running and were rated top in the latest Which? High Street Shop Survey. In 2013, Which? bestowed their coveted 'Recommended provider' status on us. These are only awarded to products and services that achieve the highest results in their rigorous comparative testing and analysis, so we're delighted to have been given this accolade.

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