Within the United Kingdom, people with disabilities comprise a market well in excess of £11 million. Members of the Chamber might well already be providing or able to provide goods and services to this market.
However, there exists a fear factor and there are many pre-conceptions associated with disability which act as a barrier. This seminar was designed to help break down and remove the fear factor and the pre-conceptions.
We did this through an informal two hours where a disabled speaker - Jennie, invited members to discuss differences in a frank way and explained simple techniques that to help remove unnecessary obstacles in communication.
Details of this exercise can be seen in the notes.
As usual a free buffet with wine and soft drinks was served before and after the presentation and attendees had an opportunity to network and to discuss the issues raised with Jennie.
The event was sponsored by the Big Lottery Fund as part of their 'Awards For All Programme'.