London Southside Chamber of Commerce

Phone: 020 8677 6719

Search Engine Optimisation


Topic: Search Engine Optimisation - It's no longer just about keywords.

Date: Tuesday 17th January 2017

Time: 2.00pm to 5:30pn

Venue: The Board Room, The Imperial War Museum, Lambeth Road, London.SE1 6HZ


LSCC Members           £35.00

Non-members            £40.00

The price includes all workshop materials, refreshments and a Certificate of Attendance. VAT is not chargeable.

To book, please contact Gerry on 07958 584479 or


Is your Search Engine Optimisation (SEO) knowledge basically built around keywords, meta tags and phrases? If yes, then we highly recommend that you attend this Masterclass because Search Engines, such as Google, no longer rely on these factors alone to rank and index information. SEO is now more multi-dimensional and a greater understanding of its logic and how it now works will help you get increased traffic and visibility.

Why You Should Attend

Search engines have refined and evolved their algorithms and many of the old methods used at the beginning in the 1990s, such as keyword stuffing, meta keywords, link bombing with anchor text and link farming to other websites might now be detrimental to your website. In fact, badly executed SEO could lead to your site being hidden or buried deep within the search results (never to be found) and, at the very worst, black listed by the search engines for malpractice.

This Masterclass will build on your current, basic understanding of SEO and it will give you practical advice and tips on getting your SEO to a more advanced level so you understand how to use the SEO methods that matter to compete effectively on the web and stay ahead of the competition.

In the magnificent setting of the Imperial War Museum boardroom, Andy Headington, CEO of the award winning digital company Adido, will show attendees how to help search engines favour their own website by helping indexing robots and humans find the site more easily so you feature highly in the search rankings.

Andy will be concentrating on the aspects and methodologies that truly matter in today's SEO. From the importance of high quality content, positive linkages to other websites to the level of social media needed to drive SEO effectiveness, we will explore all these elements and more.

Who Should Attend?

We urge business owners, CEOs, Marketing Directors and anyone involved in marketing or responsible for the organisation's digital marketing to attend this session.


Contact: Gerry on 07958 584479 or


Terms and Conditions

To ensure that individual attention can be given to participants, the maximum number of attendees per Masterclass is 14, so places are limited to those who register first.


IMPORTANT: Please note that once booked, the fees are non-refundable. However, you may transfer your place to someone else or your booking can be credited to a future Masterclass event

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